Douche looks like a lady
by Ryan Rumsey
You see them everywhere. The frosted tips, orange tans, and $500 Italian jeans (not to mention the ever present 
abundance of Ed Hardy). These men are commonly referred to as ‘douchebags.’ They’re at your gym, in your salon, possibly even staring back at you in the mirror, and up until now, few have documented their rise to the top of the alpha-male chain.
Previously a YouTube sensation with the clip “My New Haircut,” the douchebag has now been brilliantly researched and presented by American blogger Jay Louis in his book Hot Chicks With Douchebags.
The Reflector contacted Louis and asked him about how he got started with his, the publication of his book, and the emergence of an MTV show based on his observations.
Reflector: How did you first come up with the concept for your blog?
Jay Louis: I live in Los Angeles, a city filled with scrotebags macking on hot chicks. Once, when I was out at a restaurant in L.A., I looked up to see a huge greased up uber-douche ass-grabbing a very attractive young woman as they entered. He was orange, had huge spiky hair, and was spraying body spray on himself. I knew I had to do something. I knew I had to take my fight to the Internet. And thus, “Hot Chicks with Douchebags” was born.
R: How have you found [the blog’s] reception to be? You have a book out and an MTV show that’s based on it; did you expect any of this?
JL: No, I never expected any of it, I just thought my friends and some other people would laugh. But it was amazing to watch it take off. I never advertised it. It just spread on its own, then came the book, then the MTV show, and now it’s being developed for a film.
I just think it’s fun to laugh at the ridiculous spectacle going on in our society, and to find like-minded people on the site who share our collective revulsion at what’s happened to men in our day and age.
R: Just to clarify, how would you define a douchebag?
JL: It’s explained in more detail in my book, but a douchebag is a guy (and, in some instances, a girl) who attempts to dress up like a superhuman spectacle to dazzle people and prove their inflated sense of “manhood.”
Douchebags are those who dress up to be seen, and would rather have a photo taken of them with a hot chick, than actually care if they get that hot chick or not.
R: What are some of the most common douchebag trends currently plaguing mankind?
JL: 2009 has seen a number of troubling new innovations I’ve been tracking on my site, including:
1. “Groin Shave Reveal” in which a ‘bag lowers his pants to reveal smoothly shaved upper crotch area.
2. A new form of patchwork hair dye in which one section is dyed blonde.
3. The ongoing orange tans. Which are utterly ridiculous.
R: Have you noticed any particular characteristics that are specific to your northern neighbours here in Canada?
JL: Canada is ripe with douchebaggery. I get a ton of pics from Canadian readers, with particularly shocking photos coming from Toronto, Vancouver and Quebec (“The Francobags”). Although I will say that Canadian douches seem to generally make less sneery-lips and gang hand gestures.
The Ed Hardy, stupid bling and spiky hair is out of control in the Great White North. Your country, like my country, needs a massive detoxification.
R: What’s your advice for dealing with the abundance of douche?
JL: If you’re a guy, the only way to handle douches is to mock them from a safe distance, then hit on their girlfriends when they’re busy flexing for a nearby camera for “slammin’ pics” for their Facebook page.
If you’re a female, bring “Douche Away” spray (Lysol) with you to any bar or club you enter and be sure to spray them in the face if they bother you. As I say on the website, every time you save a lady from a douche, an angel gets its wings.
