Worth a thousand words: Renting a pro lens
What is the difference between a $400 lens and a $2000 lens? The simple answer is $1600, however you look at it the $2000 is a very expensive option for most people. The colors and sharpness that you will get out of the lens however is much to be desired. Recently I rented a Nikon 24-70 f2.8 lens from Vistek. For about $30 a day you can rent a pro lens and use it without having to spend the enormous $2000 price tag the lens carries. This is also a great way to try a lens on an assignment before you go ahead and spend big money. I was very happy with this lens. The sharpness and clarity of my pictures was truly inspiring. Lets just say it is my next buy.